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Is Your Online Business Ready To Succeed?

Life For Techno - Is Your Online Business Ready To Succeed?, i've been in online business for 8 years and the biggest lesson I've learned from my experience is, like it or not, you need to understand SEO to minimize failure. SEO stands for Search Engine Optimization or Search engine optimization.

You can hire an SEO expert to do it, but there is one reason why you should understand SEO – at least to make sure there is sufficient demand for products and services in your target market, and when people search for them, your business is among the first to be found.

Over the course of my career, I've made a lot of mistakes, and the reasons are pretty much the same: The market I'm targeting is too general – while my business is unique, I have to optimize my business for the local market.

Let me tell you about a mistake when I was just starting a shop for natural remedies. Products are obtained by dropshipping, and my supplier is one of the best in the field (to this day).

Is Your Online Business Ready To Succeed?

Is Your Online Business Ready To Succeed?

There's nothing wrong with the product: there's also nothing wrong with the website SEO (I learned self-taught SEO and optimize my site myself – the main reason being a lack of funds).

The visitors are quite a lot, but there is one major problem: the exchange rates are very, very low. In other words, many visitors, but no one buys. Finally I closed the website, selling the product for 250 thousand rupiah for 6 months.

Of course, there are lessons I have learned from my failures. I'm sure this will help you avoid wasting time and money when opening an online store:

1. Confirm your market

The biggest mistake that caused me to lose time and money was the fact that I didn't research my market well enough.

I did quite extensive research, using a keyword search. I use what's called Google AdWords Keyword Planner to identify target keywords and search volumes. I also use Google Trends to see interest in my target keywords.

What I failed to do was research my competitors thoroughly. I know the market is there, but I'm failing to find my main target keyword ("natural remedies" because my online shop specializes in natural remedies) is a difficult keyword to rank for.

Lesson learnt: I have to make a list and use it with my keywords and focus on more specialized/unique markets.

I should be targeting variations of keywords – such as “natural remedies for eczema” or “natural remedies for sinuses”. It makes more sense to get into the top 3 rankings out of dozens, hundreds if not thousands of keyword variations, than targeting difficult keywords like “natural remedies”.

2. Special/unique

Selling to as many markets as possible is great – if you have the skills to do so. But selling to an oversized and/or generalized market, competing with established incumbents is a bad idea.

That's what I do: My shop is meant for a niche/unique market, but there are a lot of strong incumbents in that market. I don't have the ability to compete with them.

Do you know why Apple won so badly when they introduced the iPod? Because there is no single competitor in that field.

You see, MP3 is nothing new. However, it is aimed at tech-savvy customers. The companies that made MP3s at the time competed in the “who has the most privileges” game.
Apple, on the other hand, saw a gap in the market: non-tech-savvy customers, who just wanted to play their favorite music on an easy-to-carry device.

So they made money in that particular niche by positioning the iPod as a tool for playing music that anyone could easily use.

3. Focus on local market

My target market is so confusing. To be honest, I don't have a target market. I've always thought that I had to cater to a global market – it's wrong if you want to promote products, especially those related to health.

Identify your target market as early as possible in the beginning of your business, and focus your efforts on local SEO.

Lessons learned: First, target your local market. You can always target a more marketed market when the time comes.

Make sure you know what to do with your SEO. Make no mistake with your optimization efforts. I learned the hard way that fixing costs far outweighs the costs of silly mistakes.

If you think you need help, I recommend you hire a local SEO specialist. Their expertise can help your website be found through their various services, such as content creation, link development, and SEO data analysis.

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